by Nina | Oct 21, 2013 | Customer Oriented Thinking, Featured, Innovation, Leadership, Strategy
When we think of technology, we mostly think of the most visible, in your face, technology – like computers or mobile phones. Or we might think of the changes that have occurred due to the digitization of business or our personal lives. But it’s not just in the...
by Nina | Aug 17, 2013 | Change Management, Innovation, Leadership, Strategy
There once was a time when the driving force for corporate innovation was comfortably at home with the office of the CIO. It was a time when technology was vast and confusing – and in the corporate world – had newly emerged as a powerful way to drive efficiencies,...
by Nina | Sep 2, 2011 | Celebrities As Leaders, Innovation, Leadership
One of the most enjoyable series of blog posts I have written was looking at the leadership styles of celebrities. I started with Britney Spears and Madonna, moved on to Angelina Jolie and eventually ended up with Conan and Leno – and in each of these celebrities I...
by Nina | Jul 12, 2011 | Blogging, Customer Oriented Thinking, Innovation, Social Media
I have been thinking, for some time, about the different aspects of social media and how they can apply to the day-to-day challenges of leadership and the opportunities of business. In particular, I want to understand where social media can impact customer oriented...
by Nina | Apr 18, 2011 | Innovation, Knowledge, Leadership
In this great TEDx talk, Simon Sinek explains exactly why some businesses – like Apple – inspire fans rather than “have” customers. It’s partly a function of biology. Sinek explains that the biological functioning of our brains is comprised of the limbic system – the...
by Nina | Aug 1, 2010 | Customer Oriented Thinking, Innovation
When you work for a consumer goods company – it’s easy to know who your customers are. They are the people who buy your product, right? But what if your business is selling to other businesses? What if you work in a multinational company? Who is the customer? One...
