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A Launch Date Is Not a Go-to-Market Strategy

A Launch Date Is Not a Go-to-Market Strategy

by Nina | Apr 8, 2026 | Enterprise Software, Growth Mindset, Leadership, Revenue Growth

I have seen it happen in boardrooms more times than I can count. A product is ready. The engineering team has worked flat out for months. Marketing has the campaign locked and loaded and the Sales team are pumped and primed. The date is in the calendar. And then the...
Nine features of quality cannabis cultivation software

Nine features of quality cannabis cultivation software

by Nina | Nov 28, 2020 | Change Management, Enterprise Software

In my time working with enterprise software, I have seen the significant benefits that come from the implementation of software suites that can manage supply chain, inventory tracing, and tracking. And when we look at the accelerating world of cannabis cultivation,...

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