by Nina | Mar 30, 2011 | Customer Oriented Thinking, SAP
A couple of weeks back I sat in the Hoffman Hot Seat – Tom Hoffman’s regular interview series. It gave me a chance to talk about the SAP Premier Customer Network and the approach we are taking to customer oriented thinking. Please take a few moments to listen. As I...
by Nina | Aug 1, 2010 | Customer Oriented Thinking, Innovation
When you work for a consumer goods company – it’s easy to know who your customers are. They are the people who buy your product, right? But what if your business is selling to other businesses? What if you work in a multinational company? Who is the customer? One...
