by Nina | Jul 25, 2026 | Artificial Intelligence, Growth Mindset, Innovation, Leadership, Nina Simosko, Revenue Growth
For years, the CRO scoreboard had one column: revenue growth, quarter over quarter, at almost any cost. Board decks celebrated the top line while the burn rate stayed buried in an appendix nobody read aloud. That era is closing, and I’ve watched it close from...
by Nina | Apr 8, 2026 | Enterprise Software, Growth Mindset, Leadership, Revenue Growth
I have seen it happen in boardrooms more times than I can count. A product is ready. The engineering team has worked flat out for months. Marketing has the campaign locked and loaded and the Sales team are pumped and primed. The date is in the calendar. And then the...
