Where Do You Start?

For some time I have been fascinated by the way that different people solve problems. Over the years I have worked with both creative thinkers and with directed, logical thinkers and found that each have strengths and weaknesses. Those who tend towards more logical,...

Start with Your Own Why

In this great TEDx talk, Simon Sinek explains exactly why some businesses – like Apple – inspire fans rather than “have” customers. It’s partly a function of biology. Sinek explains that the biological functioning of our brains is comprised of the limbic system – the...